Investing in a single product
It's often easier to see that a single product is doing well, than that a large company is doing well. For example: A quick skim of Amazon's top 100 Video Game products shows that PS4 is absolutely clobbering XBox One right now.
But these products are both owned by giant companies, with many more lines in the water. You could invest in Sony, or short Microsoft, but the relative contribution of these two products to their bottom lines would be swallowed by their other ventures.
Any of you know an effective way to invest in a single product, not the entire megacorp that owns it?
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If you're investing in a single product, to me that implies that you think the price of the product will go up. That seems unlikely in this case, since video game consoles tend to start at the highest price and fall as time goes on/they get older and this is compounded by the fact that they become better in some ways, like increasing capacity while having a smaller footprint on newer revisions without necessarily increasing price (see PS3 slim).
Of course, in the case of scarcity (see first generation PS3 with PS2 compatibility), while the retail price of the new product may not go up, you might command a higher price in secondary markets (eBay and the like).
If you actually think the price would go up, then "investing" in the product would be easy: buy now, then sell when the price is higher.
The answer to the question as posed is "you can't." The closest you can come is investing in another company that sells into the market this product creates, eg a game publisher that targets this platform.
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