: Feedback on sign-up email announcement This post is continued at Does this sign-up email announcement sound friendly and conversational? Thanks for signing up for the Tip for Tip beta. We’re really excited about

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Okay, it's clear that you're writing this in a web-based context, so my recommendation is based on the fact that I'm a web-designer first, and a writer second.

Quite simply your text is far too long to be useful in any way.

It's a sad fact of internet life that people just do not read long-winded instructions/emails.

Steve Krug, in his book "Don't Make Me Think", notes that brevity is far, far more effective when writing for the web.

His number one tip is to write what you want to say, and then rewrite it so that you halve the numbers of words. (At which point he suggests you try halve it again, because it's probably still too long).

Use short, snappy sentences. Remove as much of the "fluffy" bits as possible. Question every sentence and every word. Don't repeat what you've already said in the title, or what the reader already likely knows. Brevity is your friend! Remember: it isn't perfect because there's nothing left to add, it's perfect when there's nothing left to take away.

If it were me, I would simply write something like this (and even this is too long, and I'd spend time trimming it down).

Thanks for signing up for the Tip for
Tip Beta!

We'll email you as soon as the beta
begins.

Alternatively, visit TipForTip to
see how much longer until we start the
Beta.

And because you signed up early, we'll
be making you a VIP Member.

What does that mean? Well, we can't
tell you yet; it's a secret.

Oh, and if you get your friends to
sign up before the countdown finishes,
we'll make them VIP Members, too!

Thanks again!

Cheers, Kirk and the Tip for Tip team

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To add to Kate's answer, you start with "we" then shift to "I" then go back to "we".

Also, until you decide what being a VIP member means, what's the point in offering it?

And get rid of the "ya'll." It's not cute, it's annoying.

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I'd simplify it quite a bit:

We’re really excited about the launch
and we wanted to let you know hat
you’ll be the first to get in when we
pull back the covers.

We ARE really excited, we WANTED to let you know - verb tense issues. Pick one, and stick with it. And mixed metaphor - 'get in' and 'pull back the covers' sound like a bed...but beds don't launch, right? Again, pick ONE.

I also wanted to mention that we're
stoked you’re on board already and to
show our appreciation we want to let
you know you’ll all be VIP members.
While we don’t exactly know the scope
of what that entails yet, we do know
that when we want to distribute a
special feature, pricing, or other Tip
for Tip community advantage y’all will
be the ones who get the special
treatment.

Stop 'wanting to let people know.' You're WAY overusing that phrase. Even once is a bit redundant, since the fact that you're sending them a message makes it pretty clear that you want them to know something. Just go with "We're stoked you're on board already, and to show our appreciation we've made you all VIP members." And you've got parallelism issues, I think, with 'pricing' jumping out of nowhere. I'd simplify that sentence, too, and make it more like "We aren't sure of all the details yet, but we plan to reward our VIPs with things like special features, lower prices, and other advantages."

We’re going to make everyone who has
signed up in the system a VIP member
when the time the countdown timer ends
at www.tipfortip.com , so be
sure to spread the word so others get
this one-time opportunity to be the
first group and VIP in the next big
thing.

I honestly didn't understand the first part of this paragraph at all. Did you mean to delete either "the time" or "the countdown timer"? Maybe try: "This offer is limited to those signed up by the end of the countdown at http:etc. Be sure to spread the word so your friends can also take advantage of this opportunity to be VIPs in the next big thing." Or something. Like I said, I didn't really understand the paragraph, so I'm not sure if that's what you were trying to say.

Overall - extra words just get in the way. If they aren't doing a job, they need to get kicked out.