Do people usually sing diatonically?
I saw this segment on Post Malone saying how his music is catchy because he sings diatonically see 2:20.
Which got me thinking. Aren't most pop melodies diatonic? And if not, what's an example of a song that isn't? The Beyonce song that they mentioned, is still diatonic even though it modulates by a half step every time.
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There's definitely no shortage of songs that aren't sung diatonically:
And when you include Western art music, especially that music since about 1925, we can encounter music that has very little to do with diatonicism:
It can be tough to answer "are most things this" questions, because really that demands that we do a corpus study of every "thing" to see whether or not they're this. Understandably, that's all but an impossible thing to do with music, since we have centuries upon centuries of repertoire to study and new music being written every day.
So maybe a better realization would be that music can include chromatic pitches whenever and wherever the composer sees fit.
Do people usually sing diatonically?
That notion is so broad that the simple answer is: no.
But, a lot of pop music uses the pentatonic scale or small segements of it like DO-RE-MI or SOL-FA-DO etc. You can think of that as diatonic with the ^4 and ^7 scales degrees omitted. But, this applies to so much music that it is almost a meaningless observation.
Also, it's very common to have blues notes in the melodic mix like flat ^3 or flat ^7 and that of course would not be diatonic.
Pop music can be very diverse from a tonal/harmonic perspective. Personally, I think pop music (which many people may deem simple) requires fairly sophisticated analysis compared to something like a Mozart minuet (which some may consider more sophisticated that pop music.)
I didn't listen to the video, but I think there is a lot of click-bait out there claiming to reveal the "secrets" or "tricks" of music. But often they only present straight forward music theory or they over simplify.
So, Post Malone is not catchy because he sings diatonically. You can prove this to yourself easily... sing something to yourself diatonically... was it an catchy hit? Probably not! Many other musical factors come into play to make something catchy.
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