: Could I use the brand name 'Imodium' as a title for a short story? Good afternoon. Could I use the brand name 'Imodium' as a title for my short story?

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Imodium is trademarked, so the company could send a cease and desist letter as a way to protect their protect their trademark -- that's part of the obligation of maintaining the trademark.

I've seen several posts about this very question, but very few by lawyers except for this post www.rightsofwriters.com/2010/12/can-i-mention-brand-name-products-in-my.html