What is best way to accentuate the positive in an endorsement?
I want to write an endorsement for someone. I have one line that begins like this:
"I have no doubt that ..."
But I don't like the negative connotation of 'no doubt'. My best alternative of
"I am quite certain ..."
doesn't seem to have the impact I want to communicate. Any suggestions?
(3)3 Comments
Sorted by latest first Latest Oldest Best
My preference: Drop the introductory phrase altogether, and simply say whatever you were going to say.
In this case, I would use something that's a little more succinct, but not negative:
Without question, [product/service/person is great].
This feels less negative to me because you aren't mentioning doubt, something that you don't want in an endorsement.
To endorse a person effectively, whether in an advertisement or a letter of recommendation, some strategies are to:
Describe positive traits
Avoid mentioning negative or irrelevant traits
Emphasize how strongly you support, recommend, or believe in the person and their ability
It's possible to do this last one powerfully by saying how little doubt you have: I have no doubt... or how sure you are: I am quite certain... (You might try removing "quite"; adding a modifier like quite to certain sometimes doesn't help. In this case, it might make you sound less confident, because it could leave the reader with a bigger feeling of doubt about whether you're as sure as you can possibly be, compared with just I am sure.)
Whichever way you prefer, try looking at some examples of recommendations, where you'll find constructions like these:
...and I recommend her to you without reservation... (sample recommendation letter)
I am confident that... (
sample recommendation letter)
Terms of Use Privacy policy Contact About Cancellation policy © freshhoot.com2025 All Rights reserved.