: Do people still read blogs? I am under the impression they do but I have colleagues who believe nobody reads blogs anymore, and that if you must blog, video blogs are better. Any thoughts on this? Is writing becoming redundant?

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My blog is still being read, and at about the same level it always was.

But as blogs have become a popular form of content marketing, it is inevitable that fewer and fewer of them are being read. Ineffective marketers pump out boat loads of drivel which people do not read. Since producing something that is not drivel is hard work, they are always chasing the next media fad in hopes that it will get people reading their drivel. They see stats that show fewer blogs are being read and immediately jump to producing videos. Perhaps briefly people who have started to avoid blogs because of the drivel may turn to videos, but as all the drivel producer flock to video, people will see through that as well.

Text and video are both valuable means of expression, each with their own areas of particular strength. But drivel is still drivel and people will not watch drivel just because it a video rather than text. People will consume quality content in whatever media they find it in.

Create quality. Make sure you have something real to say and that you understand who you are saying it to. Choose the media that best suits the message. People will come.

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I read several blogs each week. If they are relevant, well-written and interesting I take the time to read them. If they aren't, I delete the without reading them.

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As the Web continues to develop, I see a trend that can't be denied. Shorter and simpler is far better than lengthy and content focused. Also, comedy seems to be a hit. If you can make it short and make it funny, it becomes memorable and "watch-worthy," if that's a word. If you're blogging about insurance and you drone on and on about shop talk insurance jargon, you just lost at least 70% of those that even gave your blog a fighting chance. If, however, you make it concise, funny and endearing (focusing on common issues your target audience encounters and making light of them), all the while offering a solution, you have the makings of a successful blog/vlog.